Get ready for the ultimate photography experience with the Sony A7 IV, a mirrorless camera packed with innovative features that will elevate your creativity.

  • Sony A7 IV features a newly developed 33 MP Exmor R sensor for exceptional image quality.
  • The camera boasts advanced AI-based autofocus, offering real-time eye AF for humans, animals, and birds.
  • Enjoy immersive video capabilities with 4K60p recording and S-Log3 for incredible detail and color.
  • The A7 IV includes numerous streaming and connectivity options for seamless content creation.

The Sony A7 IV is driven by a newly developed 35mm full-frame back-illuminated CMOS image sensor offering approximately 33 effective megapixels. Coupled with the latest generation BIONZ XR processing engine, this camera achieves flagship-class still image quality and advanced AI-based autofocus.

For photographers seeking precision, the updated 759 phase-detection AF point 4D Focus system reduces refocus time by 30% compared to its predecessor, the A7 III. The evolved subject recognition algorithm uses color, pattern, and subject distance data for resilient real-time tracking and now supports birds in addition to humans and animals.

Video enthusiasts will appreciate the A7 IV’s 4K60p video recording capabilities with a 1.5x crop using 4.6K oversampling and 4K30p full-frame recording without a crop using 7K oversampling. These modes support shooting with 10/8-bit, Long GOP/All-I, and H.264/H.265. S-Cinetone Picture Profile offers expressive depth and natural skin tones, while S-Log3 provides 15+ stops of latitude to safeguard high-light details.

Moreover, the A7 IV integrates a bright and clear 3.69 million dot electronic viewfinder (EVF) and a fully adjustable 3.0-inch 1.03 million dot Vari-angle LCD screen. Dual card slots (CFE-Type A/UHS II and UHS II), a Digital Multi-Interface Shoe, USB 3.2 (Gen 2) connectivity, USB-PD charging, and Wi-Fi ensure you have all the tools needed for efficient and easy content creation.

The camera’s live streaming features are remarkable. With UVC (USB Video Class) and UAC (USB Audio Class) streaming functions, this device transforms into a high-performing web camera when connected to a computer or smartphone via USB. Additionally, 4K 15p and FHD 60p deliver excellent image quality for remote sharing, making this an ideal device for live streaming and recording simultaneously.

Focus is a breeze with new tools like the Focus Map overlay, which helps visualize depth of field during shooting, and AF Assist with flexible transition speed and subject shift sensitivity. Breathing Compensation keeps a consistent angle of view during focusing, ensuring professional-grade footage.

The A7 IV is also optimized for live streaming; its 4K and FHD capabilities deliver high-quality visuals, further enhanced by digital audio for superior sound. The Creative Look and Soft Skin Effect bring an ideal aesthetic for video conferencing, live streaming, and more.

For stable and dynamic shooting, the updated 5-axis optical in-body image stabilization provides up to 5.5 steps of shutter speed advantage. The camera’s ISO range extends from 100-51200, expandable to higher ranges for stills and movies, accommodating various shooting conditions.

The Sony A7 IV is a powerhouse for both photography and videography, offering unparalleled features that meet the needs of professionals and enthusiasts alike.

By Peter Browne

Peter Browne is an extraordinary photographer journalist whose lens captures the essence of life's most significant moments. With a profound passion for storytelling and a keen eye for detail, Peter has mastered the art of blending photography and journalism, creating powerful visual narratives that leave a lasting impact on viewers.